Of his new book (entitled How to Make it as an Advertising Creative), BBH’s Simon Veksner, publisher of the Scamp blog, tell us, “I know there’s a lot of ad books out there, but I’m hoping mine’s a little different. There’s nothing in it about what makes a good ad, or how to write a good ad. Instead, it’s all about what you need to know to be a successful creative, above and beyond being good at writing ads. So it’s not about craft, it’s about guile. It’s about how to get the best out of directors, how to find the right partner, and how to sell more of your ideas to your CD.”
In writing the book, Veksner spoke with Trevor Beattie, Jeremy Craigen, Paul Silburn, Flo Heiss, Jeff Benjamin (interactive ECD at Crispin Porter), Amir Kassaei (chief creative officer of DDB Germany) and Aussie creative entrepreneur Siimon Reynolds. And the book’s forward is written by David Droga.
Once we give it a read, we’ll tell you more about it but we like the approach. We don’t need any more “how to make a great ad” books.
