Smartphones and the social, local, mobile (SoLoMo) ecosystem are said to be the future of retail. Where once there was the yellow pages, today’s mobile consumer may be accessing the local web through any number of search engines, local directories, mobile search apps and social networks to find businesses.
This shift in the way people search to buy in-store is a reality that needs to be addressed immediately for retail brands to survive in an increasingly hyper-local marketplace.
In this SweetIQ whitepaper, part of the Adrants whitepaper series, the SoLoMo landscape will be examined and tips will be shared on how a systematic location-based marketing strategy can help retail brands improve market share and deliver on the needs and expectations of today’s mobile-enabled shopper. And how you can make sure your marketing and advertising address these needs.
Download the whitepaper now to make sure your ad campaign capturtes the mobile consumer.
