A MINI really isn’t so mini when you wrap it up in Christmas packaging and place it in a mall. Which is exactly what Young Marketing did in the El Retiro Center in Bogota Columbia.
The backside of the package was designed to be a store at which Matchbox-sized versions of the MINI could be purchased.
Check out all the images of the work here.
MINI placed a big toy box gift in a hall of El Retiro Shopping centre at Bogota, Colombia.
The agency behind is YOUNG MARKETING (which I work for) .. the idea came from the client AUTOGERMANA which distributes BMW and MINI in Colombia. I think there was a similar one in other place.. but I can’t find it. Anyway the box has a toy car store on the back which makes it unique and fun.
