By now most of you have heard the term Native Advertising. And, yea, we can see you throwing your hands up in the air and screaming, “What’s up with all these people who feel the need to slap a new label on something that’s been around since consumer packaged goods companies created the soap opera?”
But as you well know, this industry loves its buzzwords. Now before you toss this off as the Cue Cat of 2013, consider this; Native advertising, done right, is not an advertorial. Native advertising, done right, is not product placement. Native advertising, done right, offers valuable, educational, useful information to your customers and prospects.
Check out this article I wrote for HubSpot entitled How Inbound Marketing Can Fuel Native Advertising to make sure your native advertising efforts are doing everything they can at every stage of the marketing process.
