How Banner Ads Made Genetic Modification Fun.

  • 1 min read
gabriela-blue.jpg

Okay, not really genetic modification.

The other day we came across this supersized contact lens ad on MySpace. The banner lets users swap the eye colours of the featured model, and even change the model herself. Choose from ethnically unambiguous options like Gabriela (at left), Jada and Kate.

You can also upload a picture of yourself, the better to gauge how to improve on nature with pupil shades in Sterling Gray, Brilliant Blue and Gemstone Green.

We were all, “Ooh! Engagement features!” — a trite enough inclusion, but certainly worth a few minutes’ distraction. Hopefully one day we’ll be able to customize our children this way.

Picture of Steve Hall

Steve Hall

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