House of Cards Demonstrates Lexus ES Smoothness

Steve Hall

Jan. 29, 2009
1 min read

We’re fond of commercials that involve the display of people’s skills such as the Mentos/Diet Coke geysers, the Nissan Rogue ad where the guy drives the car through New York while managing to successfully move that ball through the maze game and…a guy who can build a cardstack with 108,864 cards to demonstrate the smoothness of a Lexus ES.

Bryan Berg took 18 days to build his masterpiece only to have it come crashing down for the finale of the commercial. Cruel? Brilliant? Both?

Steve Hall

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Psychology says people who feel more energetic as they age have usually made one quiet internal shift that changes everything. They stopped bracing. Their nervous system moved from chronic vigilance to genuine safety, and the body responds to that transition with energy it had been spending on survival.

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Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

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I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

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Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

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Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

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I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

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House of Cards Demonstrates Lexus ES Smoothness

Steve Hall

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TRENDING AROUND THE WEB

Global English Editing

Psychology says people who constantly interrupt conversations aren’t rude or self-centered by nature—their brain processes connection as something that has to be seized before it disappears, and that fear usually has a very specific origin

Global English Editing

I’m 38 and I realized last month that I have two hundred contacts in my phone and not a single person I could call at 2 AM without feeling like I was being a burden — and that math broke something in me

Global English Editing

Psychology says the reason most people never become who they want to be isn’t lack of discipline or willpower — it’s that they’re still performing for an audience that stopped watching years ago

Global English Editing

Psychology says a woman who has lost her joy doesn’t fall apart loudly—she starts using a specific set of 8 quiet phrases that sound like she’s fine and mean something else entirely

Global English Editing

I’m 37 and I spent six months trying to become more disciplined, more productive, more consistent – and then I realized the version of myself I was chasing was just another way to avoid sitting with who I actually am

Global English Editing