You could hear the cries of agony today as the House of Representatives voted 418-7 in favor of a national “do not call list“. The Senate will need to approve as well. If approved, the list could be in effect this Summer.
Telemarketers reacted as expected saying the new law will devastate their business and will cause the loss of millions of jobs. Predictable reaction.
This is just another of the great changes that are beginning to happen in the world of marketing. The new world will be one in which the consumer will have more control over the commercial messages that reach them. We marketers will just have to keep up with these changes and develop new advertising methods that are both effective and acceptable to our audiences.
