Taking a page from Duval Guillaume’s Push to Add Drama playbook, Scorch London has created what is assuredly one of the best new car test drive experiences anyone could have.
Scorch, along with Unruly, created a scenario in which a Renault Clio test drive turns into a full-on dose of France complete with backfrop of the Eiffel Tower, baguette-filled street carts, a violin troupe and, yes, red lingerie-clad hotties who clamor all over the Clio.
And before everyone scream “sexist!”, there’s a beefcake version for the ladies as well.
It’s yet another entry in the seemingly burgeoning trend of surprising people amidst their mundane lives.
