Looks like Brian Collins’ brand experience manifesto has made converts in the Parisian hospitality industry.
Hotel chain F1 (formerly Formule1), which targets tourists between 18-35, is promoting its “new generation” brand with the Crazy Room Tour. Bearing the slogan “Tu dormiras plus tard!” (roughly: “You’ll sleep in!”), the tour will hit 18 cities with branded deejays, video games and group activities.
Click “Photos/Videos” on the website to see the Crazy Room Tour at La Defense, Paris. Coordinators in orange engage dazed children and parents in what appears to be a game of Simon Says. Amidst the photo-taking and garish outfits, curious Parisians can explore the F1’s cutting-edge amenities in prefab bedrooms. (Eekgads, striped sheets! It’s all very *crazy.*)
Thanks Influencia for pushing this our way.
