Working with Surfrider Fundation, Australia’s Arnold Furnace has created a campaign to raise awareness of plastic pollution in the world’s oceans. The Surfrider Foundation is a non-profit organization dedicated to the protection of waves and beaches.
The ads themselves are beautiful surfer shots married with shots of actual trash.
Of the work, Arnold Furnace ECD Tom Spicer said, “Steve and the gang at Cream (image studio) have done a fantastic job. 100% of the debris in the water was created by Cream which is testament to their skill.They went the extra mile from the beginning, going out and photographing all manner of rubbish to get that authenticity before blending it into the shots so seamlessly. It’s great to work with such a talented bunch of people on such a worthwhile project.”
It’s not as hot as this gratuitously sexy Sayulita ad but then again, that wasn’t for a good cause like this ok.
