Model Environment, a new cause group that uses fashion models to call attention to environmental and social causes is out with a new PSA, Helene on Toilet Paper. The PSA which shows model Helene Traasavis running through the woods in search of a toilet aims to urge people to reduce the amount of toilet paper they use.
In the Northern Lights-edited, The Artist Company- produced spot, Helene, while relieving herself on a toilet randomly placed in the forest, says, “Remember, toilet paper comes from trees. So unless you made a complete mess, only wipe with a few squares. Do you really need to cut down whole forests just to wipe your privates? And hey, look for products with high post-consumer content.” She then pulls up her shorts and adds, “Maybe you’ll be wiping with an ad I was in.”
Um, yea, we can’t wait to wipe out ass with a hot model. Right. We might be into hot models but we certainly wouldn’t disrespect them with that sort of disgusting behavior. But we have no problem with any brand or cause group who wishes to offer up visuals of beautiful women pulling their pants down in the middle of the woods.
