While we’re sure there’s plenty of other eye popping television commercials in this week’s Ad Age TV Spots of the Week, we never quite got past the first one for James Boag, an Australian brewer. Shot in black and white, the commercial is yet another depiction of the typical male fantasy in which all women are hot and all they want to do is have sex – especially on top of a car. Visually, the spot is beautiful. Whether it sells beer really doesn’t matter because, after all, beer ads are selling a lifestyle, not beer, right? Oh, and the other spots? Quickly. Nascar, Pepsi Sierra Mist, Embassy Suites, GM, UPS, EA Sports and Gatorade.
