After spending some time on Horizon Air’s The Slog, a site created by WONGDOODY which highlights the landmarks along the 200 mile stretch of Interstate 5 between Seattle and Portland – in order to convince us to fly the 200 miles instead of drive – we actually want to take the 200 mile drive just to see all the cool stuff the site highlights. OK, so it’s not all cool, the road sucks and the rest stop bathrooms are disgusting. But the way WONGDOODY crafted the site – a collection of videos highlight each of “the slog’s” oddities and frustrations Old West-style – lends a certain attraction to the road.
In addition to the site, the campaign also includes print, radio and a branded truck with a museum-like diorama of the road that makes stops along the highway. Brochures will also be handed out to travelers on the road convincing them Horizon Air is really the way to go. In all, it’s one of the best airline campaigns we’ve ever seen.
