The restaurant chain that has nothing to do with owls and everything to do with cleavage has, for a while, been expanding its empire into new channels. Two years ago, the company launched Hooters Air which was followed by a Las Vegas casino licensing agreement, a hotel and a magazine, all of which are designed to send more people flocking to restaurants to ogle tightly dressed waitresses serving average food.
Business has been good for the chain which did $850 million last year and plans to open 60 new stores in 2005 with sales projected at $950 million.
