Splashcast just launched HotSpot, which enables advertisers to tag objects in published videos.
When users click on the highlighted items, they’re exposed to an ad and a link to purchase.
Splashcast told us the highlighting process is subtle so video viewers don’t get irritated, but from what I can tell it’s about as subtle as Facebook’s photo-tagging feature.
Contact Splashcast directly if this — and the possible backlash — is something you want to play around with.
