After March 1, which is when this site goes live, it may well be the case that finding your match was never easier. (If your match happens to be a two-ton 4 x 4 in gun barrel gray.)
TruckMatch.com is where truck buyers and sellers can find happy harmony with low transaction rates. To generate some love, Kelly/Russell Advertising put together a few B2B spots that draw a parallel between finding mates online — a tricky business — and finding the perfect pickup. Here are two more:
o “As with online dating, when it comes to truck buying, it’s what isn’t revealed that should worry you.”
o “Finding the right match online can be tough. Until now, finding the right truck wasn’t any easier.”
We dig it.