A current Sprite campaign running in Hong Kong gleefully aligns itself with individual lifestyles in a campaign that is oddly similar to a campaign proposed a few months ago to Coke called ” A Cool American.”
Both campaigns celebrate individual traits and lifestyles and align that with the choice to drink a particular beverage. Sprite, of course, is a Coke company and we wonder if the “A Cool American” layouts somehow found their way to Sprite’s Hong Kong ad agency. The “A Cool American” campaign can be seen here. The Sprite campaign can be seen here. You decide.
