“You can wear this to a club, you can wear this while you get jiggy … you can wear this just to have a latte!” gushes an Alexander McQueen Puma sneaker promoter on the revamped Honeyshed, which hopes to give QVC’s bauble-loving enthusiasts a run for their money.
Also, product models aren’t 65 pounds overweight … and sometimes they breakdance. You know you want those Alexander McQueen velcro shoes now.
In a previous life, Honeyshed was a brand-as-content site without rhyme or reason, created by Droga5. Nodding to this screwed-up past, each sales segment is still divided by some demented technicolor short.
Preluded by a so-so Twitter effort, the site relaunched today with a sponsor-heavy i-face reminiscent of Joost. Hosted by refugees from a Charlie’s Angels cattle call (think wavy hair and lush pouty lips), the New and Improved! Honeyshed will offer viewers a new discount or deal every day.
