Honda UK Launches Hippy Dippy Happy Website to Promote Diesel

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Claiming hate a good thing and a motivating factor in improving something, Honda UK has launched a website and accompanying video explaining how hate can lead to change – in this case, diesel engines. Using this logic, Honda illustrates how it has taken the lowly diesel engine and made it into a beautiful, desirable thing. This is the kind of video you want to watch while on drugs – not that we advocate that sort of thing.

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Steve Hall

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