Honda to Launch Roadblock Buy on Reuters

  • 1 min read

PoynterOnline reports Reuters receiving a roadblock order from Honda for the introduction of its Odyssey on September 22. Reuters believes it to be the first of its kind – a 24 hour take over of all sponsorable positions on the site.

While many advertisers have done homepage takeovers and other “site dominant” buys, a large, full site buy of this kind appears to be a first.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

People who answer texts instantly aren’t always the most invested, they’re often the ones who’ve replaced waiting, wondering, and rereading with a single quick reply

Global English Editing
Someone who won’t admit their attraction may not be hiding it out of dishonesty, they may simply be flirting in a style — polite, playful, or reserved — that doesn’t match the cues people expect to see

Someone who won’t admit their attraction may not be hiding it out of dishonesty, they may simply be flirting in a style — polite, playful, or reserved — that doesn’t match the cues people expect to see

Global English Editing
If your partner still does these 8 small things after 30 years, you chose well

If your partner still does these 8 small things after 30 years, you chose well

Hack Spirit
If you use these 9 phrases regularly, you are probably a far better listener than most people

If you use these 9 phrases regularly, you are probably a far better listener than most people

Hack Spirit
If you recognize these 7 signs, you are the person your street relies on

If you recognize these 7 signs, you are the person your street relies on

Hack Spirit
If you want people to enjoy visiting you as you get older, say goodbye to these 8 habits

If you want people to enjoy visiting you as you get older, say goodbye to these 8 habits

Hack Spirit
Load more