Honda Puts Internet to Sleep With Impossible Dream Documentary

clive_barker_honda.jpg

Honda is out with a seriously yawn-inducing addition to its Dream the Impossible Dream documentary series called Dreams vs. Nightmares. In the video, regular people and famous people (Clive Barker and Deepak Chopra) talk about how their dreams and nightmares affect their lives and their work.

Honda Manager of Corporate Advertising Barbara Ponce said, “Our newest film is about seeing the opportunities and sharing the experiences of visionary leaders and Honda associates who are living their dreams — even when the challenges seem insurmountable. This approach is part of Honda’s DNA, and we hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news.”

ZZZzzzz….

Oh, sorry. We dozed off there for a minute.

Anyway…

Nothing that hasn’t already been said about “the power of dreams” drones on for interminable minute after interminable minute after, yes, interminable minute until, well, nothing. It just ends.
It’s like background music in a dentists office except it grates on you like an early stage American Idol clown.

Perhaps it’s more interesting after a few drinks. Or something more hallucinogenic.

The work comes to us courtesy of RPA and director Joe Berlinger.

Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

9 signs of low self-confidence that are often mistaken for rudeness

9 signs of low self-confidence that are often mistaken for rudeness

Hack Spirit

The difference between being heard and being agreed with — and why conversations break down when people confuse them

The difference between being heard and being agreed with — and why conversations break down when people confuse them

Global English Editing

The people others describe as having “good energy” usually aren’t doing anything mystical, they’ve quietly built three habits: naming what they noticed someone else did well, letting a silence sit instead of filling it with their own story, and asking a second question instead of stopping at the first

The people others describe as having “good energy” usually aren’t doing anything mystical, they’ve quietly built three habits: naming what they noticed someone else did well, letting a silence sit instead of filling it with their own story, and asking a second question instead of stopping at the first

Global English Editing

8 things people who grew up lower middle class never take for granted

8 things people who grew up lower middle class never take for granted

Hack Spirit

9 signs someone genuinely enjoys being alone rather than just tolerating it

9 signs someone genuinely enjoys being alone rather than just tolerating it

Hack Spirit

People who build wealth without anyone noticing usually aren’t doing anything dramatic, they’ve just replaced three ordinary decisions with automatic ones: retirement contributions that come out before a paycheck is seen, a savings rate that rises quietly with every raise, and a lifestyle that stays flat while income doesn’t

People who build wealth without anyone noticing usually aren’t doing anything dramatic, they’ve just replaced three ordinary decisions with automatic ones: retirement contributions that come out before a paycheck is seen, a savings rate that rises quietly with every raise, and a lifestyle that stays flat while income doesn’t

Global English Editing