When advertising archivists look back on 2012, the Year of Pinterest, they will undoubtedly wonder what all the fuss was about. After all, what kind of idiot spends their entire day trolling the internet to clip pictures of their most favorite things to see, do and buy? Oh wait. Sorry, ladies.
Anyway, Honda is the next brand to jump on the Pinterest pushcart.The automotive brand has, with help from agency RPA, debuted a campaign that asks the five most prolific pinners to…OMG…stop pinning for a day. Of course, in order to get the $500, they have to pin their asses off to created a Leap List. They then get to drive around in a Honda CR-V and do everything on their list.
The campaign, called Pintermission, has these five Pinterholics (this is so much fun) go nuts for 24 hours in a CR-V and then, much to the benefit of Honda, go back to obsessively pinning – hopefully about their experience with the Honda.
Let the insanity begin.
