Honda Infiltrates MySpace by Throwing Money at It, to Smashing Success

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To promote some new vehicles whose names we won’t even bother to look up, Honda creates a destination on Myspace upon which people can get ranked a la Hot-or-Not and compete for the coveted title of MySpace Ultimate Profile. The page already has over 23,000 friends. Submissions include the usual indie-whoring hipsters and children. Enter yourself though you might be offset by the eight-year-old with the souped-up Civic. – Contributed by Angela Natividad

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Steve Hall

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