In Saco Maine last weekend, Joe LoCicero was out for a celebratory drive in his 1990 Honda Accord. He was celebrating because the car had just reached the one million mile mark. As he drove into the center of town expecting to arrive at a little press conference, he was met with a full on parade, an aerial, congratulatory banner and..a new car! Yes, Million Mile Joe was awarded a brand new Honda Accord.
Smartly capitalizing on the event, Honda pulled out al the stops and made a big day out of the event. And why not. It’s not every day a car turns one million miles old.
