A new campaign, Drivemixer, from F/Nazca Saatchi & Saatchi for the Honda Fit Twist transformed the vehicle into a professional music mixer enabling N.A.S.A. (L.A. based Squeak E. Clean and Brazilian DJ Zegon) to create a new track using the Honda as a musical instrument. The car was turned into a keyboard module, and all the elements in the track composed by Squeak E. Clean (Sam Spiegel) and DJ Zegon (Zé Gonzales) were triggered by features transformed in the car.
On 26th November the campaign spread online when ten Brazilian music and entertainment blogs received the finished song, Overdrive, recorded as an exclusive LP. The blogs had the chance to produce their own remixes in an online table that simulates the car’s panel on the brand website.
Compositions by Popload, UpdateorDie, Move that Jukebox, Rock’n’Beats, DeepBeep, My Cool, Don’tSkip, Oh My Rock, as well as magazine websites such as ViCE and Noize will compete for the creation of the best remix. The competition is public and will depend on the votes from visitors to the participating blogs to have their song chosen and posted on Honda’s Facebook channel.
The voting for the best song will take place on the widget developed for the Drivemixer project in each blog, and closes on 6th of December.
