Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of “Dream the Impossible Dream,” that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There’s also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.
Honda Dreams the Impossible Dream
Doing some nice work for Honda UK, Wieden + Kennedy has created The Power of Dreams, a mini-movie set to the tune of “Dream the Impossible Dream,” that takes the viewer through the history of Honda from its launch of the Super Cub motorbike in 1958 to its invention of the ATV in 1970 to a motorcycle with an airbag to roadsters, speedboats and the cars of today. The movie leads to The Power of Dreams site on which the history of Honda is detailed with each product receiving highlight through multiple microsites. There’s also a an enter-to-win contest for a balloon ride over New Zealand. The site puts a nice wrapper on the package that is Honda.
Steve Hall
RECENT ARTICLES
Lazy people who become highly disciplined often practice these 10 simple habits
People who light up every room they walk into usually display these 8 subtle behaviors
10 little things to start doing now to get ahead of everyone else in 5 years
People who are naturally quiet but highly observant usually display these 8 subtle behaviors
If a man feels proud to have you in his life, he’ll usually display these 9 behaviors
Dad Uses Hot Daughter to Sell Car on eBay
TRENDING AROUND THE WEB
Long practice appears to reshape attention from the inside out
Hack Spirit
Mindfulness begins long before peace: it begins with learning to stay
Hack Spirit
The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired
Hack Spirit
Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood
Hack Spirit
In a distracted age, learning to notice may be a form of self-protection
Hack Spirit
As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical
Hack Spirit