Here’s some interesting work from Dare Vancouver for Honda. The agency created a page takeover unit on Yahoo! OMG. Upon visiting the page, users were urged to click on a box that said “start your drive”. Once clicked, the page flipped down and a city grew from the page’s content. Headlines became buildings. Pictures became billboards. The Civic from the big box then took to the city, zooming through the streets. Once it finished its circuit, a super came up that said, “Driving is fun again”, and then the page flipped back up and the Civic drove back into its original big box.
The work touted the brand’s CIvic. Check out a video of the takeover below.
