Honda Behind Matthew Broderick Super Bowl Teaser

  • 1 min read
honda_broderick_sb_2012.jpg

Mirroring the movie Ferris Bueller’s Day Off, this long version of a RPA-created Honda CR-V commercial that will air during the Super Bowl follows Matthew Broderick throughout his day as he, like his character did in the movie, calls in sick and has a day of adventure.

The 2:20 video, directed by Todd Philips, has a couple dozen Easter egg references to the movie including a reference to Rooney’s secretary Grace. See if you can count them all.

The video ties into Honda’s ongoing “Leap List” campaign for the 2012 CR-V, which encourages people to do things they’ve always wanted to do before they make the next big leap in life.

A :10 teaser was released last week and all manner of speculation surrounded the shirt clip but Jalopnick got it right reporting late last week Honda was behind the tease.

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Steve Hall

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