There’s a law somewhere that says two makes a trend and with Chevy joining Nissan in the “our car is so awesome you could live in it” thing, we officially have a trend. As you know, some dude is living in a Nissan and making a “film” about it. Opinions as to how and when and ad somehow became a film aside, the series of “films” is supposed to endear us to the vehicle and the glory of its comfort.
Now, Chevy, with its Livin’ Large in Aveo, is following eight college student teams across the country for a week with webcams and blog entries. Everyone gets to vote on which team lives the “largest.” Wow. Cool. Yea, road trips are fun and we’ve had our share back in the day when every friggin’ move you made wasn’t commercialized.
Today, Adrants reader Daniel Modell, after snapping a shot of a billboard promoting the Nissan promotion, brings up a good point writing, “I have actually known people in my life who at one time or another have lived out of cars. I imagine it’s not exactly a pleasant experience. And if I had to live in a car, a brand new subcompact import probably would not be my first choice.” We wonder what unfortunate homeless people think when they peer up at this board question why a brand would waste so much money on stunts like this when they same money could be put to better use. Oh, yes, we can’t all solve the homeless’ problems and not all of them, just like non-homeless people, have a super-dedicated work ethic but with all these peple being paid to live in cars, it makes some wonder.
