“Hey Adrants! I don’t know if you’d be interested or not, but this homebuilder is hip.” (Signed “anon.”)
An email like the one above is a really good way of guaranteeing we will quietly hate your company even before we’re exposed to its creative. Anyway, check out Shapell Matchmaker, a Shapell Homes campaign that pairs people to their ideal corner of suburbia.
See cheesy video. (Was Bruce Campbell busy?) I took the website quiz, which was kind of fun. My perfect match was the Glens in Gilroy.
So not hip.
