Hollywood Wants Product Placement Disclosure

Steve Hall

Nov. 14, 2005
1 min read

The Writer’s Guild of America along with the Screen Actors Guild wants product placements to be disclosed at the beginning of television shows and movies as well as a cut of the fee paid for the product placement. The Writer’s Guild, today, called for a code of conduct to govern product placement that would give actors, writers and directors more control over how a product is represented on TV or in a movie. It all points to even more interruption during TV shows as various disclaimers scroll by causing the TiVo button to get even more increased usage.

Steve Hall

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Hollywood Wants Product Placement Disclosure

Steve Hall

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