Holiday Inn Continues Stupid Man Trend With Cal Ripken Spots

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Adding even more to the dumb dad/idiot man trend, these two (1, 2) new commercials for Holiday Inn and its position as Official Hotel of Major League Baseball pit four idiots against Cal Ripken so they can make asses of themselves. Is it really a good thing to portray your potential customer as an idiot and then expect them to hand over their hard-earned dollars to you? We think not. Oh sure, we’re not the dumb one. It’s that one idiot from left field we can all laugh at so that we can feel better our ourselves. Still, does every man in every commercial have to come off like an idiot? Oh wait, don’t answer that. If we make all men smart in commercials, we’ll have to stop treating women like eye candy in commercials and that would be a very bad thing. Bring on the dumb dads. Maybe we’ll get more ads like this.

Picture of Steve Hall

Steve Hall

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Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

Greif and Gleason’s 1980 research on how children learn politeness routines found that young children almost never say “please” or “thank you” spontaneously, they say it because a parent prompts them with “what do you say?” dozens of times a week, meaning the reflex adults later display without thinking twice was built through years of someone else’s prompting long before it became automatic.

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