Continuing its foray in to the surreal world of mystique, intrigue, noir and the just plain ridiculously highbrow, H&M is out with another branded film starring models Heidi Mount and Matt Clunan who bring a hipsteresque noirism to the dropped glove scenario which, for no apparent reason, ends with Mount naked on a couch.
The work follows jumP-produced work which featured The Killing’s Joel Kinnman and, separately, that Blue Velvet film featuring Lana Del Ray.
It seems H&M has one upped Target’s fanciful Tar-Jay approach to up-scaled discount shopping. Here H&M is going for something much more far-reaching. For what we don’t know but we’re going to enjoy the ride while it lasts.
