Somehow associating bling with Absolut vodka, Swedish agency Greatworks has created a History of Bling-Bling video in which the genesis of bling is attributed to cavemen affixing rocks on their sticks, Egyptian’s fixation with gold, Romans converting their chariot’s into lowriders, Vikings’ use of gold for dental work, the Ming Dynasty’s origination of the word bling-bling and the era’s vases becoming blinged out cups used in the hip-hop community, the Renaissance periods use of large gold clocks hung around their necks and how 80’s yuppies perpetuated the obsession with Absolut, hence the brand’s success. It’s all to promote Absolut’s limited edition Bling-Bling bottle in hopes the brand can kick Grey Goose’s ass and get some of its bling back.
First, and we’re no hip-hop expert, we’ve always been told it’s bling and not bling-bling. Second, pronouncing oneself as cool instantly makes one uncool. Third, oh forget it, it’s all just a big, witty, inside joke. Or at least we hope it is. Besides, Absolut has simply run out of bottle styles for its ads so this is all that’s left.
