Today Orci announced the release of the latest Hispanic effort for the new 2014 Honda Civic Coupe. The campaign, which focuses on the Coupe’s fun, youthful and stylish attributes, airs on national Spanish network and cable TV, and also includes online, mobile and video executions.
Known for their Hispanic spin on Techno music and crossover appeal to English-speaking audiences, the band Kinky was tapped by Orci to produce a song written by the agency for the new Honda Civic Coupe. The song, “Cancion de Futbol,” is the centerpiece of the campaign. The result is an infectious tune the agency hopes will capture the fervor of futbol fans everywhere. So far, it hasn’t accomplished that goal. At least on YouTube..
“We wanted to create a new anthem for futbol fans that captured their youthful excitement for the game,” said Orci Executive Creative Director Ricardo Cardenas. “The same young, fun, excitement also applies to the 2014 Civic Coupe, so the song and futbol theme were a natural fit.”
