Hip Hop Artists Uses AT&T’s ‘It’s Not Complicated’ Ad to Promote New Album

  • 1 min read
att_you_deserve_it.jpg

To help promote the launch of Future’s sophomore album, Honest, hip hop insider Karen Civil has released a video that pays homage to AT&T’s It’s Not Complicated campaign. The video, which as far as we can tell, is an unaired spot originally created for the campaign (we are confirming), features It’s Not Complicated frontman Beck Bennett and the usual bunch of kids.

Bennett asks the kids whether he should get a fast car or a slow car. The kids answer, “A fast car.” To which Bennett asks, Why?” The kids then begin to chant, “You deserve it.” Future’s “You Deserve It” then begins to play as the kids gyrate in slow motion.

This brandjacking is quite cute. It has 26,000 views since being released yesterday. Our question, though, is whether or not AT&T will let this slide or whether they’ll have something to say about it.

YouTube video

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Steve Hall

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