Hip Hop Artists Uses AT&T’s ‘It’s Not Complicated’ Ad to Promote New Album

  • 1 min read
att_you_deserve_it.jpg

To help promote the launch of Future’s sophomore album, Honest, hip hop insider Karen Civil has released a video that pays homage to AT&T’s It’s Not Complicated campaign. The video, which as far as we can tell, is an unaired spot originally created for the campaign (we are confirming), features It’s Not Complicated frontman Beck Bennett and the usual bunch of kids.

Bennett asks the kids whether he should get a fast car or a slow car. The kids answer, “A fast car.” To which Bennett asks, Why?” The kids then begin to chant, “You deserve it.” Future’s “You Deserve It” then begins to play as the kids gyrate in slow motion.

This brandjacking is quite cute. It has 26,000 views since being released yesterday. Our question, though, is whether or not AT&T will let this slide or whether they’ll have something to say about it.

YouTube video

Picture of Steve Hall

Steve Hall

RECENT ARTICLES
Strange

Dad Uses Hot Daughter to Sell Car on eBay
Industry Events

Internet Week Summarized Infographic-Style
Industry Events

Charlotte Gets Social With SocialFresh
Opinion

Why Advertising Will Never Portray Reality
Cause

iPad Drinkspirated, Games Socialized, Honda Gets Naughty
Celebrity

Streakers Pimp Briefs, Politician Gets Clean, Naomi Campbell Sexes Up

Load more

TRENDING AROUND THE WEB

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Many women in their seventies say the decade feels better than their thirties, forties, or fifties, not because there is more time now, but because they finally stopped needing a thesis defense to justify disappointing someone with a simple no.

Global English Editing
8 habits of people who never seem bothered by long waits or delays

8 habits of people who never seem bothered by long waits or delays

Hack Spirit
Writing a list by hand forces you to choose what matters — typing lets you skip that step

Writing a list by hand forces you to choose what matters — typing lets you skip that step

Global English Editing
A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

A study testing more than three million people’s cognitive skills found that while raw processing speed peaks in your late teens, the skill of accurately reading other people’s emotional states from a photo or a tone of voice kept improving for decades longer, quietly overturning what many people assume about their own minds as they age

Global English Editing
If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

If you want time alone to feel restful instead of lonely, say goodbye to these 7 habits

Hack Spirit
9 phrases people use when they are apologising properly instead of performing it

9 phrases people use when they are apologising properly instead of performing it

Hack Spirit
Load more