Because we’re so fond of recalling the Holocaust, and – oh yeah – because Holocaust Awareness Week just passed, Jewish organization Hillel Colorado launches this on-campus campaign. Mimicking the way psychology experiments conduct cattle calls for starving students, the ad brings concentration camp atrocities to mind while inviting students to take part.
Maiming and potential death aside, we would readily sign up if they’d provide compensation. We did these kinds of things all the time in college. Recovery has been slow but the occasional $12 was more than worth it considering the book-raping we’d get when the new semester rolled around. Can you put a price on your education? Doubtful, man. Not even if the price is set in splintered bone.
Campaign developed by TDA Advertising & Design, Boulder.
