Hey There, Easy Rider. Florida Wants to See Your Day-Glo Chaps.

Steve Hall

Jul. 17, 2008
1 min read

The DHSMV and the Florida Rider Training Program are looking for cool ways to get bikers to dress more visibly. So they launched Ride Proud Dress Loud.

The associated print ad campaign — put together by Kidd Group — features bikers in various shades of yikes! and oh my!. There’s also some wince-worthy flaming-leather action. Great balls indeed.

More ads here.

Our source at Kidd says a lot of hardcore bikers are pissed about the campaign. Well hell, sour grapes, it could always be worse. Good stuff from Kidd though. I like a little colour on my burly man.

Steve Hall

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Psychology says people who constantly set goals but never start them aren’t procrastinating – they’re protecting themselves from the possibility that trying their best might not be enough

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7 things I’ve stopped apologising for in my late thirties that I wish I’d let go of a decade sooner

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If someone in your life never asks for help, never complains, and always says they’re fine – something far more serious than independence is happening: they’ve learned that their needs don’t count, and they’ve built an entire personality around not being a burden

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I’m 66 and I finally admitted out loud that I never wanted to be a nurse — I wanted to write, but in 1981 my parents said writers don’t eat and I believed practicality was the same thing as wisdom

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