Hey There, Easy Rider. Florida Wants to See Your Day-Glo Chaps.

  • 1 min read
green-pants-biker.jpg

The DHSMV and the Florida Rider Training Program are looking for cool ways to get bikers to dress more visibly. So they launched Ride Proud Dress Loud.

The associated print ad campaign — put together by Kidd Group — features bikers in various shades of yikes! and oh my!. There’s also some wince-worthy flaming-leather action. Great balls indeed.

More ads here.

Our source at Kidd says a lot of hardcore bikers are pissed about the campaign. Well hell, sour grapes, it could always be worse. Good stuff from Kidd though. I like a little colour on my burly man.

Picture of Steve Hall

Steve Hall

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