Hey, Gamer. Getcher Face on Times Square!

  • 1 min read
ea-nascar-09.jpg

Every Saturday in November, registrants for Gillette/EA’s Champions of Gaming Tournament could have their avatars broadcast in gigantovision over the NASDAQ and Reuters signs in Times Square. (Those chosen will be emailed and sent a picture of their billboard for posterity.)

Few things are cheaper or more effective than a shout-out. See PGA Tour ’09 variant.

By Proximity Canada in tandem with BBDO/New York.

Picture of Steve Hall

Steve Hall

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