Here’s Work for Robots that Star Wars Neglected to Cast.

robot-dance.jpg

US Cellular launched a really neat program called Battery Swap. If you’re on the road without a charger and your phone’s dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one — at no charge.

To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang

(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.


Picture of Steve Hall

Steve Hall

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