Here’s Work for Robots that Star Wars Neglected to Cast.

robot-dance.jpg

US Cellular launched a really neat program called Battery Swap. If you’re on the road without a charger and your phone’s dying, or your battery is just really crappy in general, visit a US Cellular store to exchange your old or uncharged battery for a new one — at no charge.

To promote the program, Publicis & Hal Riney went diving in the generic mascot bargain bin. The result of that pursuit is a poindexterish robot character who dances and slaughters multi-generational slang

(*shakes head sadly*) How far some robots fall while others penetrate untold heights of stardom.


Picture of Steve Hall

Steve Hall

RECENT ARTICLES

TRENDING AROUND THE WEB

Long practice appears to reshape attention from the inside out

Long practice appears to reshape attention from the inside out

Hack Spirit

Mindfulness begins long before peace: it begins with learning to stay

Mindfulness begins long before peace: it begins with learning to stay

Hack Spirit

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

The fire at a Zen monastery is a reminder that Buddhist teachings are meant to be lived, not admired

Hack Spirit

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Oxford’s expanding mindfulness research reflects a deeper shift in how inner life is being understood

Hack Spirit

In a distracted age, learning to notice may be a form of self-protection

In a distracted age, learning to notice may be a form of self-protection

Hack Spirit

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

As social media’s emotional cost becomes harder to ignore, a quieter inner life is starting to look radical

Hack Spirit