Here’s the Super Bowl Ad Blackbery Should Have Run

Steve Hall

Feb. 01, 2013
1 min read

Blackberry’s Z10 Super Bowl ad fell a bit flat. The brand chose to focus on what the phone can’t do as opposed to what it can do. The trouble with that concept is that Blackberry has become known as a phone that can’t do anything. Couple these two things together and you’re left with “why would I buy a phone if I have no idea what it does?”

Yesterday, the brand released a new commercial called Keep Moving that intersperses the things people do every day with how the phone fits into those activities. Unlike the Super Bowl ad, it leaves nothing to the imagination. Features and functions are illustrated in relationship with daily needs and activities.

Why the brand chose to run the Can’t Do commercial instead of this one is a bit of a mystery.

The Super Bowl Ad:

Steve Hall

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Here’s the Super Bowl Ad Blackbery Should Have Run

Steve Hall

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TRENDING AROUND THE WEB

I raised three kids, worked full time, and kept a marriage together for forty years, and my son told me over dinner that my generation had it easy. I didn’t argue. I just felt something close quietly inside me.

Global English Editing

Psychology says the reason you can’t maintain self-discipline isn’t lack of willpower — it’s that you’re trying to force a behavior your nervous system has learned to associate with punishment, criticism, or being unloved

Global English Editing

Psychology says people who pretend not to see acquaintances in public to avoid small talk aren’t rude—they’re running a very efficient internal cost-benefit analysis that extroverts simply don’t have the software for

Global English Editing

Psychology says the most painful relationship of your life won’t be with someone obviously cruel—it will be with someone who has a specific set of 10 traits that make the damage feel, for a long time, like your fault

Global English Editing

Psychology says the reason your mother calls about nothing important isn’t loneliness or boredom – it’s that checking whether you’re okay is the only way she knows how to say she loves you without risking being told she’s too much

Global English Editing

Psychology says people who are deeply dissatisfied with life aren’t always obviously depressed — they display these 9 specific daily habits that look like normalcy but are actually quiet forms of giving up without realizing it

Global English Editing