To distract from the UK’s buzzkill of a climate, VisitBritain highlights the quirky Brits. (Think The Office, Spamalot and fried fish with mushy peas. They have much to teach us.)
Be a Brit Different (get it? GET IT?!!!!!) avails users to British bloggers and preferred music and movies, in addition to must-see destinations. It’s a culture extravaganza.
Bloggers, which are heavily promoted, were recruited for their “Britishness.” Content won’t be filtered; then again, I haven’t seen anything super-racy — although Henry from London sorta reminds me of Bruce Campbell for Old Spice.
TBWA’s TEQUILA built the site and conducted online outreach. The site targets East and West Coast Boomers that did the touristy travel stuff and want Real Culture.
