If you didn’t have reason to be in Cannes longer than a week, perhaps now you do. Well, as long as you’re active in the health space. The first ever Lions Health will take place in the Palais des Festivals, Cannes, France, 13-14 June 2014 and will welcome to the stage a speaker line-up that will include some of the most awarded creatives in healthcare and top marketers from around the world.
“Seminars at Lions Health are designed to explore how creativity can help transform the sector”, says Louise Benson, Lions Health Festival Director. “Thought leaders and industry experts will take to the stage to showcase great ideas that push boundaries, deliver fresh insight and thinking, and lead the debates that drive communications in the industry forward.”
Additional speakers who will share their expertise with the audience include:
Jim Stengel, Former Chief Marketing Officer of Proctor & Gamble and author of Grow, and Digitas Health creative chief Alexandra von Plato, discuss how a new generation of creative leaders will transform healthcare marketing as we know it at their session ‘Building an Inspired Organisation Now – PHCG’.
Rich Levy, Chief Creative Officer, Draftfcb Healthcare; Jill Weingarten, VP Senior Recruiter of Greenberg Kirshenbaum; and Megan Miller, graduate of S.I. Newhouse School of Communication will reveal why it’s more alluring than ever for the brightest talent to apply their skills to improving global health.
Lakish Hatalkar, Novartis OTC New Growth Opportunities Franchise, General Manager and Jeremy Cohen, Edeleman’s Europe & CIS Chair for Business and Social Purpose, will explore using creativity to build a responsible brand by applying science, innovation, communications and creativity expertise to society’s biggest health challenges.
Chris Duffey, SVP and Group Creative Director of Sudler & Hennessy, with guests including Google’s Katie Erbs, Head of Rich Media, Northern and Central Europe, will discuss the complexities of marketing health messages through mobile due to the sheer scale of devises being used by physicians, patients and consumers in the ever shifting landscape of technology. They will demonstrate how clear, creative ideas can cut through the confusion and deliver engaging mobile experiences that improve healthcare outcomes.
The first Lions Health Festival, offering two-days of content, inspiring screenings and exhibitions of all the latest healthcare marketing communications from around the world, as well as networking opportunities, will culminate in the first Lions Health trophies being presented to the winners at a dedicated awards ceremony taking place in the Palais des Festivals in Cannes on Saturday 14 June.
