Here’s a Roundabout Ad Idea: Shoot the Set Designers Putting the Spot Together

  • 1 min read
navigon.jpeg

Psyop, the production company behind Coke’s Happiness Factory spot, is back with more ad magic in a TV effort for GPS device Navigon, entitled More Real.

Watching something get put together in fast-forward is a pretty cliched technique. But “More Real” is worth watching since it’s:

a) showcasing the art of set design
b) quick and to the point
c) about a really cool new toy for your car

Chicago-based agency TwoXFour created the ad.

Picture of Steve Hall

Steve Hall

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