Psyop, the production company behind Coke’s Happiness Factory spot, is back with more ad magic in a TV effort for GPS device Navigon, entitled More Real.
Watching something get put together in fast-forward is a pretty cliched technique. But “More Real” is worth watching since it’s:
a) showcasing the art of set design
b) quick and to the point
c) about a really cool new toy for your car
Chicago-based agency TwoXFour created the ad.
