For EA’s Hellgate London, Wieden+Kennedy, Portland enlisted production company Biscuit Filmworks to create these spots that remind us of both The Blair Witch Project and the death of LonelyGirl15.
Something about tearing limb from limb and not dying in here. Lots of camera fuzz and shakes. Each spot ends with the conviction-dripping statement, “I’m going to London.” Ho hum.
Maybe it’s just that threats made in English accents aren’t super scary. Sure Snatch had blood and gore, but mainly it was rollicking laughs.
