Heinz Personalizes ‘Talking Label’ Campaign

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The only true ketchup, Heinz, is, again, extending its talking label campaign. This time, in celebration of the company’s 130th anniversary, by offering people the chance to create their own custom printed labels by visiting MyHeinz. At the site, people can choose from three bottle types, select or custom-create a message, pay for it and have it shipped to their home. We’re guessing there’ll be some pretty stiff editorial policing to keep the kooks from messing up the offering with dreck.

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Steve Hall

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