Heinz Continues ‘Talking Label’ Campaign With Celebrities

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Continuing its long-running “Talking Label” campaign, Heinz has enlisted the “voices” of soccer star Mia Hamm, actor William Shatner, NFL Hall of Fame quarterback Terry Bradshaw and actress Lindsay Lohan. The quotes will appear on limited edition bottles currently in stores. Mia Hamm’s label will read, “Worthy of Gold.” Shatner’s will read “Fixes Burgers at Warp Speed.” Bradshaw’s will read “Served at the Immaculate Reception” and Lohan’s will read “Burger-licious” which is fair comment on her current celebu-pop, “breast of the month” status. A portion of the proceeds will be donated to each celbrity’s charity of choice.

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Steve Hall

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