Heineken’s Social Media Christmas Tree Delivers Holiday Cheer

Steve Hall

Dec. 21, 2011
1 min read

Heineken is continuing its social media efforts with its Social Media Christmas Tree. Envisioned and created by iris in Singapore the tree, an 11 meter high structure in Clarke Quay consisting of 48 LCD screens, displays messages sent from Heineken’s Facebook page. On the page, people select a message, choose friends to tag (so they’ll be notified) and choose a design style for the message. The message is then sent to one of the screens on the tree.

Check out the video of the installation below.

Steve Hall

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Heineken’s Social Media Christmas Tree Delivers Holiday Cheer

Steve Hall

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Research suggests that the most intellectually confident people in most rooms are often the quietest — not because they have nothing to say but because they learned early that speaking without thinking is a currency that devalues itself every time it’s spent

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Psychology says the people most likely to end up alone in old age aren’t the difficult ones — they’re the ones who were so easy to take for granted that nobody noticed they were slipping away until the slipping was already done

Global English Editing

Psychology says the kindest people are sometimes the loneliest not despite their kindness but because of it — because kindness extended to everyone equally is kindness that belongs to no one specifically, and intimacy has always required specificity

Global English Editing

Psychology says people who don’t feel the need to dye their grey hair aren’t letting themselves go — they reached a specific kind of self-acceptance that most people spend decades performing without ever actually arriving at

Global English Editing

I read every self-help book on happiness ever published and followed every piece of advice for three years straight — and the reason I was still unhappy had nothing to do with gratitude journals or morning routines, it was that I’d been treating a wound with wallpaper

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