Heineken Light Succumbs to Questionable Headline

  • 1 min read
heineken_succumb.jpg

Copyranter breaks down a recent Heineken Light outdoor panel which includes the healine, “Succumb to Smooth writing, “Succumb to Smooth? SUCK. CUM. 2 (number of sperm-producing testicles most men have). SMOOTH(IE) [slang for Blowjob].” Apparently, the copywriters didn’t go through this excerise in analytics prior to presenting to the client. Unless, of course, they did and they’re laughing right now as they read this.

Picture of Steve Hall

Steve Hall

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