Copyranter breaks down a recent Heineken Light outdoor panel which includes the healine, “Succumb to Smooth writing, “Succumb to Smooth? SUCK. CUM. 2 (number of sperm-producing testicles most men have). SMOOTH(IE) [slang for Blowjob].” Apparently, the copywriters didn’t go through this excerise in analytics prior to presenting to the client. Unless, of course, they did and they’re laughing right now as they read this.
