Heidi Klum Face of Colon Cancer PSA

Steve Hall

Feb. 10, 2005
1 min read

AdFreak reports the launch of a new colon cancer awareness campaign from the Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance and Olympus. The print PSA will feature Heidi Klum and includes the headline, “Help us make it fashionable to talk about colon cancer” and the tagline, “Be seen, be screened.” While we’re not sure it will ever be fashionable to talk about colon cancer, personally, it sure can be humorous.

Steve Hall

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Heidi Klum Face of Colon Cancer PSA

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TRENDING AROUND THE WEB

I’m 65 and I’ve been called ‘so kind’ my entire life — but I just realized I don’t have a single person I could call at 2am, and the loneliness of being everyone’s safe harbor but nobody’s first choice is something I’m only now letting myself feel

Global English Editing

I’m 73 and the regret that keeps me awake isn’t the career I didn’t pursue or the places I didn’t visit — it’s the twenty years I spent waiting for my husband to become someone he was never going to be

Global English Editing

The cruelest assumption people make about childless adults isn’t that they’re selfish or that they’ll regret it. It’s the quiet certainty that someone else will take care of them when the time comes, without ever asking who that someone is or whether they actually exist.

Global English Editing

Behavioral science suggests the decision to learn something difficult and impractical after retirement isn’t just a hobby — it’s one of the most powerful acts of resistance against the societal narrative that your learning years are behind you

Global English Editing

Global English Editing

I started learning Japanese at 63 and my kids asked why I was wasting time on something I’d never use — and I realized that for the first time in forty years, I was doing something purely because it brought me joy, not because it served someone else

Global English Editing